5 Hacks to Kickass your Retargeting Campaign
Retargeting campaigns like any other marketing strategy has proved to be effective with certain techniques and strategies.
Read this blog post to know all about the most effective remarketing tools to get the best results.
Some of this tools are embedded in the different sites to manage marketing campaigns. To understand the following concepts is going to help you to explode the potential they have.
We will give you a broad idea on how to perform each task manually, but most likely you will not need to do that.
- Add Caps Frequency
On the previous blog post we talked about the caps frequency. To limit the add frequency, you can make use of this valuable tool. This will prevent your campaign from being over exposed.
A frequency cap is meant to count and limit how many times your ad is shown.
A good strategy is to limit your campaigns to no more than 20 ads each month.
That is less than one per day, and will allow you to develop a strong presence without overexposing your brand.
- The Burn Pixel
If somebody is converted, he should not receive any more ads. There is no point on retargeting somebody that is already your customer.
It is a waste of resources on your campaign, plus it could damage your reputation.
The burn pixel is a code that is placed on the page that finishes your transaction.
This will take out the tag of your customer, and will save you money from your retargeting campaign to be used to impress people who have not yet purchased anything.
If you want to retarget your existing customers, then there are different ways to do it.
The fact that you have more information is important, and you can show them special offers and products that can complement their initial purchase.
That sort of marketing is meant to create repeat customers, but it is a different sort of campaign.
Any marketing campaign, retargeting included, can benefit from segmentation.
The basic idea is to deliver a message that reaches a specific audience. A common segmentation is gender and age.
In the case of cookies, there are other forms of segmentation.
The retargeting campaign should be designed in such a way that the pixels drive your potential customers through a path to communicate your message.
You can drive the audience from awareness to special offers. The idea is to engage people according to the previous message and in a specific order.
- UTM Codes used to Track your Remarketing Campaigns
UTM stands for Urchin Tracking Module.
It is a code you add to the URL for tracking porpoises.
Linking an UTM code to your marketing strategies, you can keep track of the effectiveness of all your different marketing efforts.
Then, you can make adjustments on your campaigns to whichever method proved to be more effective.
The advantage of using an UTM code is that you don’t need to ask your customer, neither create a different landing page for each campaign.
Using the same front page, you just keep track of clicks automatically.
Even using different campaigns, you can get specific results of each.
There is no limit on the UTM codes you can use, and it all depends on the indicators you want to get afterwards.
Making UTM codes automatic can add even individual tracking of the people you are targeting.
- Tracking a Retargeting Campaign on Facebook
When you create a new ad for your retargeting campaign, it is important that you have a clear objective.
Chose a proper objective and then move on to the link you want to promote.
To keep track of clicks coming from Facebook, it is recommended that you add the UTM tracking code we explained before.
That way you will be able to track your remarketing efforts in Facebook as well.
If you use an automatic tool it might add the UTM code automatically, but not all tools do it.