Description
Description
Campaign Duration: 3 Months
Keywords Targeted: Up to 20 Keywords
Keyword Group: Maximum of 4
Monthly Search Volume (1,000 per group): up to 4,000
KEY FEATURES:
- Personal dashboard to track your rankings. Enable you to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
- Extensive pre-campaign site audit and keyword research, grouping, and mapping.
- Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 7 pages) and the optimization of up to 20 units of each of tags, headers, metadata, and URLs, among others.
- Rich snippet recommendations including breadcrumbs.
- Local Schema implementation, including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
- Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
- Reports: Site Assessment Report, On-Page Report, Local Optimization Report, and Monthly Executive Summary Report.
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Month 1
CAMPAIGN SETUP AND OPTIMIZATION
Account Research and Prep
- Website Audit
- Web Page Optimization (20 pages)
- Keyword Research
- Keyword Grouping
- Keyword Mapping
Local Business Setup
- Google My Business Creation
- Yelp Listing Creation
- Bing Local Creation
- Yellow Pages Creation
- 20 Additional Business Listings
On-Page Optimization
- SEO Road Map
- Blog Creation
- Webpage Copywriting (7 pages, 350 words per page)
- Title Tag Optimization (20 titles)
- Meta Description Optimization (20 meta description)
- Meta Keyword Optimization (20 meta keywords)
- Domain Redirect Optimization
- .xml Sitemap Optimization
- Robots.txt Check
- URL Rewrites (20 URL rewrites)
- Broken Link Report
Rich Snippet Recommendations
Local Schema Implementation
- Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
- Map Schema
- Product Information Schemas
- Images and Logo Schemas
Initial Off-Page SEO
- Magazine/News Placement (2 articles)
- Blog Post Outreach (1 article)
- Press Release Creation and Submission
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Month 2
GOOGLE TOOLS INTEGRATION
On-Page Optimization (Google Tools Integration and Testing)
- Google Analytics (GA) Account Creation
- Google Search Console (GSC) Account Creation
- Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
- Google Analytics Firing Test (up to 10 pages)
- Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
- Page Tags Definition and Testing (4 page tags per 2 events)
Other On-Page Optimization Strategies
- Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
- Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
- Google Analytics Filtering (including referral filters and IP filters)
- 301 Page Redirection (up to 25 pages)
- 404 Error Correction (up to 25 errors)
- Internal Linking (20 links per 10 pages)
- Site Speed Optimization (for WordPress sites only)
- Google Tools Integration Report
Off-Page SEO
- Magazine/News Placement (2 articles)
- Blog Post Outreach (1 article)
- Press Release Creation and Submission
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Month 3
Off-Page SEO, Citation Building, and Rank Building
We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.
For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.
- Blog Post Outreach (3 articles)
- Magazine/News Placement (4 articles)
- On-Site Blog Post Content (1 article)
- 10 Additional Local Citations
- PDF Creation and Submission
- Press Release Creation and Submission
- Video Creation (1 video, submitted to 3 sites)
- 1000 Social signals
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FAQ
1. What is the difference between Organic SEO and Local SEO?
- Organic SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wide audience. If you’re running a national campaign or an e-commerce campaign, this is the perfect methodology for you.
- Google Map ranking targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.
2. How many geo locations do our Google Map Ranking packages target?
- Each Google Map ranking Package targets one location. If your business has multiple locations, you would need to buy a package for each one, unless your geo-targets all fall within a 5-mile radius.
3. What contributes to Google Map ranking?
- On-Page semantic mark-ups and Google Map API integration also help the search engines understand that a website is the virtual representation of a physical business in the location indicated in the map API and marked up in the schema address.
4. How are citations important for Google Map ranking?
- Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.
5. How do I place my business in the Google Map pack?
- Aside from the Organic and specific Local SEO factors, businesses are displayed in the Google Map pack based on the location of the business and the searcher, data in Google Maps and Google My Business and number of citations pointing to the business and its location among other things.
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